Level Up Content Management with Sanity.io & OpenAI

Published: 4/25/2025

Ever been in a situation where content tagging slips through the cracks — not because your team isn’t trying, but because the process is manual, time-consuming, and easy to miss?

Same here.

That’s exactly why I built a smarter workflow. One that combines the structured flexibility of Sanity.io with the intelligence of OpenAI to automate content classification — without removing the human touch.

The Problem with Manual Tagging

Manual taxonomy tagging often becomes a bottleneck, especially as content libraries grow. It’s easy for busy content owners to forget, miscategorize, or skip tagging altogether. Over time, this leads to:

• Poor content discoverability
• Missed personalization opportunities
• Frustrated teams and confused site visitors

The challenge wasn’t finding people who care — it was giving them a system that worked with them, not against them.

The Solution: AI + Structured Content

By integrating OpenAI into my Sanity-based CMS, I created a system that accelerates classification without sacrificing quality.

🔴 Sanity.io

Sanity provides a structured, composable CMS where content is stored as data — not blobs. This makes it ideal for attaching metadata, building custom taxonomies, and enabling automation.

🤖 OpenAI

OpenAI steps in as the classification engine. Supplied with a defined (but evolving) taxonomy, it reads each piece of content, predicts the appropriate tags or terms, and assigns them automatically — all while following the rules I’ve set up in advance.

🧠 The Human Review Step

Let’s be clear: AI is powerful, but it’s not perfect. That’s why human review remains a critical part of the process. Content owners still have final say — reviewing, editing, and confirming AI-generated tags before publishing.

What This Workflow Unlocks

🔑 Key Benefits:

• AI-powered classification that scales with your content
• Seamless integration into your existing CMS using Sanity
• Faster tagging, fewer errors, and better structure
• Streamlined personalization and discovery
• A system that supports, not replaces, human expertise

Final Thought

If you’re managing content at scale and struggling with inconsistent tagging, this kind of workflow could be a game-changer. You don’t need to replace your team — you need to empower them with tools that make their work more efficient and strategic.