IanAI Blog Logo
Contact
← Back to postsLevel Up Content Management with Sanity.io & OpenAI

Level Up Content Management with Sanity.io & OpenAI

Published: 4/25/2025


Ever been in a situation where content tagging slips through the cracks — not because your team isn’t trying, but because the process is manual, time-consuming, and easy to miss?

Same here.

That’s exactly why I built a smarter workflow. One that combines the structured flexibility of Sanity.io with the intelligence of OpenAI to automate content classification — without removing the human touch.

The Problem with Manual Tagging

Manual taxonomy tagging often becomes a bottleneck, especially as content libraries grow. It’s easy for busy content owners to forget, miscategorize, or skip tagging altogether. Over time, this leads to:

  • Poor content discoverability
  • Missed personalization opportunities
  • Frustrated teams and confused site visitors

The challenge wasn’t finding people who care — it was giving them a system that worked with them, not against them.

The Solution: AI + Structured Content

By integrating OpenAI into my Sanity-based CMS, I created a system that accelerates classification without sacrificing quality.

🔴 Sanity.io

Sanity provides a structured, composable CMS where content is stored as data — not blobs. This makes it ideal for attaching metadata, building custom taxonomies, and enabling automation.

🤖 OpenAI

OpenAI steps in as the classification engine. Supplied with a defined (but evolving) taxonomy, it reads each piece of content, predicts the appropriate tags or terms, and assigns them automatically — all while following the rules I’ve set up in advance.

🧠 The Human Review Step

Let’s be clear: AI is powerful, but it’s not perfect. That’s why human review remains a critical part of the process. Content owners still have final say — reviewing, editing, and confirming AI-generated tags before publishing.

What This Workflow Unlocks

🔑 Key Benefits:

  • AI-powered classification that scales with your content
  • Seamless integration into your existing CMS using Sanity
  • Faster tagging, fewer errors, and better structure
  • Streamlined personalization and discovery
  • A system that supports, not replaces, human expertise

Final Thought

If you’re managing content at scale and struggling with inconsistent tagging, this kind of workflow could be a game-changer. You don’t need to replace your team — you need to empower them with tools that make their work more efficient and strategic.

Ian BaileyLinkedIn

If you or your company is struggling with any of these challenges, feel free to contact me to learn how I might help you.

Leave a Comment